Problem Statement Managing advertising budgets across multiple channels and campaigns is a time-consuming and challenging task for marketers and agencies. They typically have a set budget for each month and need to split it across different channels. Marketers often refer to spreadsheets and ad platforms to track their spending versus their budget and update their calculations accordingly. Some of the proposed functionality: Set a master budget for all campaigns for a Kepla account Group campaigns and create a shared channel (multi channel) Pace evenly towards the budget across channels Reset pacing at the start of each month Auto-optimise budget towards a set objective (e.g. Conversions, Purchases, Leads etc). We have logic already built to handle this.
