Ad Position Tracking: Users can monitor the actual positions of their ads in Google's search results over time. This information helps in assessing the effectiveness of the campaign and making adjustments to improve ad positioning.

Knowing whether their ads appear on the first page of Google provides significant value to advertisers, given that few visitors venture beyond the second page. It's impractical to continue advertising if ads don't feature prominently on the first page. Tracking this can be achieved through date, time, frequency, keywords and location, revealing competitors' top-performing ads that clients can analyze or potentially incorporate into their own campaigns.

Ideally, top-performing ads shouldn't be limited to just position 4; any ad falling beyond position 4, starting from position 5, should be revisited and revised for optimal effectiveness. This ensures that ads maintain a competitive edge and maximize visibility on the first page of Google.