Feature Overview:

Real-time bidding adjustments would empower the tool to make immediate changes to bidding strategies in response to auction dynamics and predefined rules set by the marketer.

This would ensure that ad spend is optimized for the best possible ROI at any given moment.

Like on Skaai or RevBot.

Detailed Functionality:

Auction Dynamics Analysis: The tool would analyze real-time data from ad auctions, adjusting bids to capitalize on low-competition opportunities or to avoid overbidding during peak competition times.

Custom Rule Setting: Marketers could set custom rules for bidding adjustments based on various triggers, such as changes in CTR, conversion rates, or ad spend pacing.

Budget Protection: Real-time adjustments with built-in safeguards to prevent overspending, ensuring that campaigns stay within budget while optimizing for performance.

Machine Learning Optimization: Over time, the tool would learn from the outcomes of its bidding strategies, continuously refining its approach to maximize campaign results.

Alerts and Overrides: Users would receive alerts when significant bidding adjustments are made, with the option to override automatic adjustments if desired.