I would like to request a feature that allows for the creation and execution of custom rules based on specific performance metrics of ad campaigns. This feature would enable users to set predefined conditions that, when met, trigger certain actions to optimize campaign performance automatically.

Key functionalities desired:

Custom Rule Creation: Users should be able to create rules with conditions based on campaign metrics such as Click-Through Rate (CTR), Conversion Rate, Cost Per Acquisition (CPA), etc.

Actionable Triggers: When a rule's conditions are met, predefined actions should be automatically executed. For example:

If the CTR of an ad drops below a certain threshold, the system should reduce the ad's budget by a set percentage.

If the CPA of a campaign exceeds the target amount, the system could pause the campaign or adjust bids.

Notification System: Users should receive notifications when a rule is triggered, detailing the action taken and the reason.

Performance Logs: A log of all rule-triggered actions should be maintained for users to review and analyze the automated decisions made by the system.

Rule Management Dashboard: A user-friendly interface for managing and editing rules, with options to pause, edit, or delete them as needed.

Simulation Mode: Before implementing the rules, a simulation mode to forecast the potential impact of the rule-based actions on the campaign performance would be highly beneficial.

This feature would significantly enhance the ability of marketers to maintain optimal campaign performance and make efficient use of their advertising budget.

Thank you for considering this request. I believe this addition would be a valuable asset to Kepla and its users.