Feature Requests

We're working on several useful features to enhance the experience and make this tool even more helpful. This includes (but isn't limited to): • Budget scheduling and one-off budgets • Budget alerts to clearly show what actions need to be taken • UI updates • Updating the pacing calculations • Adding more calculations to the budget groups • Improving and adding editing actions

We are looking to at budget 'optimisation' which optimises desired budgets or 'budget groups' based on a certain event e.g. conversions, CPA, conv. value and more.

We will provide tools to optimise ads: Highlight poor performing ads that should be paused for a campaign Highlight top performing ads that should be duplicated and a new variation created, we can automatically create a new variation by feeding our ad copy AI tool existing ad data Ability to 'switch on' 'auto optimise' which will automatically create new ad variants for you, and pause underperformers

Feature Overview: Real-time bidding adjustments would empower the tool to make immediate changes to bidding strategies in response to auction dynamics and predefined rules set by the marketer. This would ensure that ad spend is optimized for the best possible ROI at any given moment. Like on Skaai or RevBot. Detailed Functionality: Auction Dynamics Analysis: The tool would analyze real-time data from ad auctions, adjusting bids to capitalize on low-competition opportunities or to avoid overbidding during peak competition times. Custom Rule Setting: Marketers could set custom rules for bidding adjustments based on various triggers, such as changes in CTR, conversion rates, or ad spend pacing. Budget Protection: Real-time adjustments with built-in safeguards to prevent overspending, ensuring that campaigns stay within budget while optimizing for performance. Machine Learning Optimization: Over time, the tool would learn from the outcomes of its bidding strategies, continuously refining its approach to maximize campaign results. Alerts and Overrides: Users would receive alerts when significant bidding adjustments are made, with the option to override automatic adjustments if desired.

I would like to request a feature that allows for the creation and execution of custom rules based on specific performance metrics of ad campaigns. This feature would enable users to set predefined conditions that, when met, trigger certain actions to optimize campaign performance automatically. Key functionalities desired: Custom Rule Creation: Users should be able to create rules with conditions based on campaign metrics such as Click-Through Rate (CTR), Conversion Rate, Cost Per Acquisition (CPA), etc. Actionable Triggers: When a rule's conditions are met, predefined actions should be automatically executed. For example: If the CTR of an ad drops below a certain threshold, the system should reduce the ad's budget by a set percentage. If the CPA of a campaign exceeds the target amount, the system could pause the campaign or adjust bids. Notification System: Users should receive notifications when a rule is triggered, detailing the action taken and the reason. Performance Logs: A log of all rule-triggered actions should be maintained for users to review and analyze the automated decisions made by the system. Rule Management Dashboard: A user-friendly interface for managing and editing rules, with options to pause, edit, or delete them as needed. Simulation Mode: Before implementing the rules, a simulation mode to forecast the potential impact of the rule-based actions on the campaign performance would be highly beneficial. This feature would significantly enhance the ability of marketers to maintain optimal campaign performance and make efficient use of their advertising budget. Thank you for considering this request. I believe this addition would be a valuable asset to Kepla and its users.

In order to identify and boost winning targeting or interests, we need to be able to compare adsets. Only then can we intelligently edit bids or budget on specific criteria.

In order to identify and weed out loser ads with A/B or Multivariate testing, we need ability to compare headline/copy/creative/CTA. Then, we should also be able to copy winner ads to some other campaign to boost campaign performance.